Head Shot Guidelines

First Impressions are extremely important. Getting a great headshot is very important for your business. It’s how prospective clients will identify you and decide, sometimes without a meeting, that they want to work with you.


Clothing is very important but it is definitely not the focus. The focus is on you and your face. Avoid busy patterns and large lines/stripes unless they will be covered with a solid or subtle patterned jacket. Lines and patterns distract from the face. We want your face to be the center of attention...not the necklace or awesome shirt.

Dress in the fashion which you feel best represents both you and your company. For a formal business portrait, dress as you would if you were making a presentation to your most important clients or associates.


Men should wear a solid dark suit, a pressed and well-fitting white or light colored shirt, and a dark tie.

A casual business look is often a jacket and open dress shirt, shirt and tie (no jacket), or dress shirt on it’s own.

Polo shirts may be appropriate for some businesses.


Women should wear a solid suit and a light blouse. Wear something that looks good from the waist up. Try to pick something that falls well on your shoulders and flatters your neckline. – Darker shades are more flattering and slimming, but remember – black is not always the best color. Try navy, dark-gray, chocolate, forest green, deep teal, eggplant or a rich caramel.

Bright colors work well with some skin tones. (Red, Turquoise etc.)

Keep jewelry extremely simple–smaller is generally better. Think Timeless! 

Avoid jewelry that would distract from your face or cause too much sparkle. 

Hair and makeup

Professional Hair and Makeup is recommended but not necessary.

 Make-up should be clean and natural looking. Don’t put on too much.  Avoid shimmers or products with lots of sparkle or shine.

If you are doing your own makeup, apply as you might for a formal evening out.

If you “never wear makeup” you might want to at least use some for your photo session


 If you wear glasses most of the time, I recommend wearing them for your portrait. – We can always do one with glasses on and one with glasses off.


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